Team:
Jordan Knott, Design Lead
Will Gabrenya, Design Lead
Dina Witten, Art Director
Lan Lam, Senior Visual Designer
Tahui Lee, Visual Designer
Discipline:
Art direction, branding, swag, website design, print
Format:
Website, business card, notebook, sweatshirts, water bottle, enamel pins, Macbook cover
North was an attempt to design a new brand identity for the Product Team at Northwestern Mutual. The design team is based in Milwaukee, WI and New York, NY.

Brand identity and website were built by Jordan, Will and Lan. Dina and I designed swag. Basing on the website design as inspiration, we were able to push the design to work on physical objects. Unfortunately, North was never launched and now lives on our portfolio sites.