What We Did
Art Direction, Branding, Website Design
Megan Man, Group Creative Director
Lesley Fleishman, Group UX Director
Jordan Knott, Creative Director
Natalia Lavric, Copywriter
Laine Henry, UX Lead
Tahui Lee, Visual Designer
Website for desktop & mobile
Finance is a complex subject and even more so when it comes to advisors giving advice to clients at Northwestern Mutual. The product design team works with the field and clients to create a platform that visually tells a comprehensive story with data.
The product design team wanted to showcase work on the website. I was assigned to design and come up with the art direction. The main goal was to tell a story and make the product work stand out.