Megan Man, Group CD Jordan Knott, Creative Director Natalia Lavric, Copywriter Laine Henry, UX Lead Tahui Lee, Visual Designer
Art direction, branding, website
Finance is a complex subject and even more so when it comes to advisors giving direction to clients at Northwestern Mutual. The product design team works with the field and clients to create a platform that visually tells a comprehensive story with data.
The product design team wanted to showcase work on the website. I was assigned to design and come up with the art direction. The main goal was to tell a story and make the product work stand out.